I think the expections are a little too high for 2k every year. So they are critiqued more and not given credit for improvements. And I think that the expectations for the competitor is very low/poor. So being impressing or "improving" is a lot easier. I predict 2k10 will be fire. And I'm loving all the options in 2k10. I trust them to make a great (not perfect) bball game every year. They have a history of do so.
Wait til they start dropping videos. They will strike last, but it will be fresher in our minds.

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