This is an excellent point and definitely something I think they should look at. A few of us will probably rent it on day one but most others will get NHL 10 and most likely forget 2k10 even exists - for that reason even doing a post-release demo would be a good plan. Also someone said earlier that if you don't have 8 bucks for a rental you shouldn't be spending 60 on a game. Logical yes, but in reality some people just think differently when spending money depending on what they're buying. Also some of us might have a nice cache of late fines built up..