Awesome response. I know some will call me crazy, but it's one reason I think 2k should never release a demo. Yeah it could sell the game to some but people will complain about things that are adjustable or that may be completely different in the retail version, or even worse they see things that just aren't there.
On topic, the game play looks much improved over 2k9 and the arena sounds are sweet. Carlos Booozerr! Love it. I noticed again the players on the bench standing until the first points are scored so this must be an NBA ritual.