On the software side, Electronic Arts' Madden NFL 10 was the big winner, taking first place (360 - 928,000 units), third place (PS3 - 665,000 units), and sixth place (PS2 - 160,000). However, those figures were down overall from August 2008, when Madden NFL 09 sold 1 million units on the 360, 643,000 units on the PS3, and 424,500 units on the PS2. The Wii version of Madden, which sold 115,800 units last year, didn't even make the August 2009 top 10, selling just 67,000 units. However, according to NPD, the game sold 1.9 million copies across all platforms
This may have been mentioned 20 pages up, but don't these figures seem to suggest it's a drop in sales for PS2 and Wii that's the problem? 300,000 PS2 users, who may not be upgrading to next gen at all, weren't happy to buy a version of the game that is very much a roster update?
PS3+Xbox 360 sales = a 50,000 drop rate roughly. So 1.59m should be 1.64m? They've lost 50,000 customers, but you still have a huge amount sitting there looking at in game advertising ($) and paying for DLC ($). They may even have made more money this time round.

forget the true die-hard football fans.... Get people who actually plays or played football before.
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