This.
TV style presentation like that is huge. It attracts so many people. Everyone in this thread didn't even think about getting NCAA Basketball 10, but once they saw the videos they were all over it, myself included. It would be a great move by EA to have presentation like that in next years Madden, not only for them(business/money wise)but for Madden fans as well. I'm sure they would gain thousands of more fans just off the presentation alone. And I'm sure every Madden fan would love to play a game on CBS/ESPN or w/e network EA would choose.