The NFL decided it wanted to sell an NFL liscense to the highest bidder. EA was the highest bidder. Blame the NFL for selling the liscense in the first place if you want to pass the blame around. Purchasing it was simply a survival move on the part of EA. If you want to disagree, fine, but you're wrong and just blowing a lot of hot air.
Your definition of being built from the ground up clearly differs from theirs. It's not their fault that you took their words and tried to make them add up to the highest hopes and dreams of your own. Wait till next year if you really want to see what the Madden franchise will be like under the exclusive liscensing agreement.
You are clearly a communist. Where's McCarthy when you need him?