Now if EA thinks that the presentation upgrade and dynamic updates is what is going to move units then I guess what they did is a good idea,... for them.
For me, not so much. Dynamic updates and presentation isn't going to keep me playing the game for many, many months. Solid gameplay, and a great Dynasty mode will.
Now I'm obviously wildly speculating about their motivations, but I would hope that they would care about their title having longevity and not being put on the shelf after a month or so. What we've seen so far gives me no indication that that is the case.