I got my copy of Madden 10 at the midnight launch in August. Today is November 15th and I still have not started my Franchise. I was in two online franchises but left them because the game is just unplayable to me with the settings we are forced to use in online franchise - no sliders, fight for the fumble is on, can't change tha game speed , and so on.
For now my copy on Madden 10 is sitting dormant and I will wait for the second patch, hopefully it will fix the game enough to make my purchase worth while.
As for Madden 11, I will not be buying it at launch. I'm going to wait it out next year until the game is playable before I even consider buying it.