What?! I don't understand what you are saying here. Other genres also dont have the same mainstream buzz as before?
Ok the only thing I can get from this post is true because Forza sales are low. We will find out in next month's NPD but it seems like the sales are lacking. And so if that is what you meant, then there is some truth there.
My only argument would be that football games are just as much pick up and play as any other genre. And again I think the argument is moot because Madden 09 stayed in the top 10 amongst FPS/pick up play games last year.