That is a good point. Madden is not a world wide title like COD. Can't debate that.
I would say if Madden did not have the license fee , and it sold 4 million copies. Yes it did well.
With the fee, and the fact that they are the only ones that can make a NFL game. Selling 4 million copies is bad under the current setup.
The thing is at one point Madden was the COD of sports, and spending cash on Madden was never a issue for anyone.
I do hear what your saying and its true. I just feel Madden's problems mainly come from the fact that the title is not solid. It's pretty much broken.