No I wouldn't call that disappointing at all.
The linchpin is the exclusive. If you sell less than you did in 2005 but you don't have to spend $500mil, and you are competing in a marketplace with other rival Football games? That's good. Paying $500mil to eliminate all competition and you sell less than when you had competition and you didn't have to spend anywhere near $500mil to do it? Well that is just about the worst business decision that you could make.
That's all I'm saying.