Your response is completely illogical. If it were unobtrusive people wouldn't be complaining in the first place. I can't think of another game that ever popped up an Ad by itself during the game in this manner to compare it to, so while it is EA Sports that is the perpetrator in the Ad overlay, it's the Ad itself that is frustrating gamers, not the company. With that said, I am very disappointed that EA Sports didn't fix the problem with a patch, instead choosing their Ad revenue over their gamers / fans enjoyment of the game.