During the past couple of console generations, several companies have tried to take a run at the juggernaut that is EA Sports and, for various reasons, each has failed to knock off the big dog. Whether it was Sony's 989 Sports brand, Microsoft's XSN Sports or many of the smaller players in the market, nobody has had the right combination of development talent, deep pockets, effective marketing and good fortune to usurp EA.
The lone brand to enjoy any lasting success against EA shadow has been the 2K Sports brand. From its debut on the Sega Dreamcast through its expansion to multiple platforms last generation to its current status as EA's chief rival, 2K Sports has proven itself to be a brand with some legs.
But as it celebrates its 10th anniversary, the outlook for 2K Sports is far from rosy. It has been pushed out of the football market; Take-Two buyout talks are potentially looming once again; 2K's baseball game appears to be stuck in neutral; its hockey game has been caught and surpassed by EA's offering (and may now be canceled); and its basketball game, while still the best on the market, does not dominate
NBA Live in the quality department by as much as it used to.
So where does the brand go from here? Well, here are five tips that can possibly help 2K survive.
Read More - A Survival Guide for 2K Sports