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Quote: Originally Posted by Valdarez

As the only provider of a NFL game, they have a fairly guaranteed audience. As such, it's not really in their best interest to make too many changes at once. As long as they produce something that is better than last year, with a few changes, then they'll make sales. While perfection will always be out of reach for any game, I'm not sure we'll ever see anything that approaches it without competition in the football genre.

Spot on. EA can regulate the growth of Madden, and as long as it improves from year to year, they will do well. If EA had competitors, Maddens growth would have something else to be measured against, and if they were slacking, their sales would drop.