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pointNumberOne · 12-30-2009, 04:32 PM

I think the key word here is "intrusive" ads. I have no problem with the Snickers ads, or if additional ads were included of the 'game mvp, brought to you by ____' variety.

I find being forced to watch those popups ridiculous. Popup ads have a very low success rate, especially those where no action can be taken from them directly, and even more so when the target audience is *trying* to actively ignore them.

I would argue that annoying popup ads will result in more $ lost game sales than $ brought in by selling the ad space, but that remains to be seen next year.

12-30-2009, 04:32 PM	#7
pointNumberOne Rookie OVR: 3 Join Date: Oct 2009	Re: In game ads I think the key word here is "intrusive" ads. I have no problem with the Snickers ads, or if additional ads were included of the 'game mvp, brought to you by ____' variety. I find being forced to watch those popups ridiculous. Popup ads have a very low success rate, especially those where no action can be taken from them directly, and even more so when the target audience is trying to actively ignore them. I would argue that annoying popup ads will result in more $ lost game sales than $ brought in by selling the ad space, but that remains to be seen next year.