The gameplay isn't for me. I tried the demo though. And watched some movies that another person felt "redefined gameplay presentation in sports games" as he put it. I saw/heard nothing that came close to NFL2K5, let alone comes close to the attention to detail and little things that is in NBA2K10. But I'm not going to argue it; on a board where Madden is meriting serious sports game of the year/most realistic gameplay consideration I'll just accept that my sensibilities are more at odds than in line with the general consensus here.