EA CEO Speaks of an Innovative and New Take on Madden?

[polamalu82]

Re: EA CEO Claims New Take on Madden

THEORY #1 We ALL know EA cares about $$$ more than anything else, let alone its customers. Low sales for Madden 10?

EA: "Lets just appeal to a bigger more casual audience. We will lose some loyal customers, but we will double our profits by attractive a wider audience overall. Where else can they go?"

Not ready to flip out YET...But all signs point toward them making madden pretty much STR8 up ARACADE.

If this does happen, Video Game football will be officially DEAD!

THEORY #2 EA has purchased natual Motions Tech thus cancelling backbreaker (which was never gonna come out anyway) and are implementing it in Madden 11. They will offer 2 completely unique modes of play to make EVERYONE happy and a custom online feature which will let you playby your own house rules.

Its either #1 or #2 (minus the BB tech of course. But i can dream)

Not to turn this into a BB debate, but where have you been? BB has named their publisher(505 games) and have a spring 2010 release date. Check the BB section right here on OS.

[MattIntellect]

Re: EA CEO Speaks of an Innovative and New Take on Madden?

Let's look at things this way. While many people predict that innovation from EA means a more arcade-based game, what arcade features do you think they could add to Madden? Would they give players 10 seconds in the pocket every play, decrease the pass rush, allow more broken tackles? How about add features like "big head mode"? I'm sure that the Madden developers aren't willing to go the arcade route. Besides, this would be a step backwards rather than a step forward. John Madden retired stating that he would spend more time with Madden NFL, giving suggestions and pointing out things that need to be in the game. If the Madden team is thinking about catering to non-football knowledgeable players, they will be doing a disservice to themselves. I'm sure that the current Madden team wants to make the best game that they can, because of self pride more than anything. Like I've already said, I wouldn't take this as a bad thing, especially at this time or jump to any conclusions this early.

[Valdarez]

Re: EA CEO Speaks of an Innovative and New Take on Madden?

Innovative and new "take"...


Is it possible that EA is going to Co-Develop Madden 2011 with "Take" 2 or better known as "2k Sports"...

Grande'

Absolutely, and they'll be using the Euphoria engine when they do!

[nacnud]

Re: EA CEO Speaks of an Innovative and New Take on Madden?

This doesn't even mean it'll change the whole game, isn't EA's goal every year to make an innovation within the game?

[Valdarez]

Re: EA CEO Speaks of an Innovative and New Take on Madden?

hey does anyone know if VC had a patent on their program where the cpu uses your tendancies against you. wouldn't that be cool if you played your buddy , then played against his tendancies in a cpu game to scout his game.

The VIP, doubtful. Definitely be a nice feature for M11.

[Valdarez]

Re: EA CEO Claims New Take on Madden

Not to turn this into a BB debate, but where have you been? BB has named their publisher(505 games) and have a spring 2010 release date. Check the BB section right here on OS.

Spring release? That's around April right? Coincidence? I think not!

[CreatineKasey]

Re: EA CEO Claims New Take on Madden

Loving the sarcasm in here

I'd be up for some rock solid gameplay and a new, fun view of the game. The NFL loves marketing personalities... get that personality in the game!

[Beardown]

Re: EA CEO Speaks of an Innovative and New Take on Madden?

I will just sit and hope innovation = new engine. I feel that is where the game can have its biggest impact in feeling different and innovative. I do not believe this will be the case as they state we will never see this coming, but one can always hope. The bottom line is Madden needs a change, the sales prove it. It has become stale whether we like to admit it or not, I will admit it and I still enjoy Madden and play it just about every night. I may not like the change they are about to make but it is probably a good thing in the long run for Madden.

I would have thought it was presentation but they did not give presentation from this year a true chance, cut-scenes did not work correctly, replays were screwed up, problems with team chants, and on and on.

I enjoy the speculation as it gives us something to do while we wait for the new game to release. So I am going to continue playing Madden 10 and hope for the best for Madden 11 while trying to keep my emotions in check as EA is great at hype, which I have learned over and over again.

[spankdatazz22]

Re: EA CEO Speaks of an Innovative and New Take on Madden?

I think a "new, innovative" approach is needed. I think the approach they seemed to take last year (trying to one-up NFL2K5) really wasn't what was needed. Taking that approach in 2005 or 2006 would've worked. In 2009 it just seemed silly (to still be behind a much older, last gen title in so many key areas). To this point the only thing that can be said Madden has shown innovation is maybe Pro-Tak, but most concede that the generic title Backbreaker will quickly surpass it in terms of how players interact/tackle. That'll leave Madden with having done next to nothing innovative for the time it's had exclusivity. Pretty bad.

I'm not sure what this new guy's background is or how he's improved/shown innovation with the titles he's worked on, but a fresh approach is needed. At this point Madden's success is predicated on EA eliminating any competitor that could be a threat versus the quality of the title itself. True innovation would bring fans back to the title more because they want to come back, and less because they don't have any other options.

[Valdarez]

Re: EA CEO Speaks of an Innovative and New Take on Madden?

My money is still on the following if it is in relation to M11 and not a new title:

1) Better Presentation / Commentary
2) Cheaper Unit Price / Monthly Fee for Online Play (get more sales that way and then bleed the committed online players dry). This is something that Peter Moore covets and IMHO something that EA Sports will trend towards if he continues at the helm.
3) Story / Drama Driven Gaming

[CreatineKasey]

Re: EA CEO Speaks of an Innovative and New Take on Madden?

My money is still on the following if it is in relation to M11 and not a new title:

1) Better Presentation / Commentary
2) Cheaper Unit Price / Monthly Fee for Online Play (get more sales that way and then bleed the committed online players dry). This is something that Peter Moore covets and IMHO something that EA Sports will trend towards if he continues at the helm.
3) Story / Drama Driven Gaming

The problem I see with charging players for monthly play is that most people would only be willing to pay for about 6 months of the year unless they have continual updates. I don't think they'd alienate the hardcore base like that.

[green94]

Re: EA CEO Speaks of an Innovative and New Take on Madden?

This is straight from Ian's twitter page.

Rubber band AI and arcade gameplay wouldn't be Madden innovations. Our goals haven't changed: 1hr ago

Thankyou Madden Gods :applause:

Exactly,
btw Ian's cracking up at the speculation of some of you. He's already said their goals haven't changed. Guys take a chill pill.

Via Ian's twitter:

Rubber band AI and arcade gameplay wouldn't be Madden innovations. Our goals haven't changed: 1 hour ago

We'll we can join Ian now and have a few laughs. While we watch the blind leading the blind. Time to get a drink
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Via Ian's twitter pg.

Rubber band AI and arcade gameplay wouldn't be Madden innovations. Our goals haven't changed: http://bit.ly/IMr9H about 1 hour ago from web

That rules out Madden going for more arcade or Wii style gameplay.
Ian's already said, Rubber band AI and arcade gameplay wouldn't be Madden innovations. And their goals haven't changed.

Sounds to me like they still want "Everything You See on Sundays"!

I'm more impressed that you posted the same thing 4 times within a 30 minute span.

[Bgamer90]

Re: EA CEO Speaks of an Innovative and New Take on Madden?

The problem I see with charging players for monthly play is that most people would only be willing to pay for about 6 months of the year unless they have continual updates. I don't think they'd alienate the hardcore base like that.

Yeah I doubt that they would ever make people pay to play online. That would be crazy and make many stop playing the game online.

[Cusefan]

Re: EA CEO Speaks of an Innovative and New Take on Madden?

ESPN has posted up an interview with David Hufford from Microsoft that goes through various features of the Xbox360 and the ways they tie into sports gaming. What is most interesting is when the subject of Project Natal comes up as the response is all about how it could potentially work with a football game.

I think what Natal is going to enable is a whole new level of interactivity. You can imagine huddling up with your guys and you call a play in the huddle with your voice. You don’t use the menu on the screen to scroll through, you’re actually calling a play in the huddle and you would literally walk up to the line of scrimmage as you were taking the snap from center and you drop back to pass in your living room. As a kid growing up, I spent tons and tons of time pretending I was Joe Montana or Jerry Rice, and now we’re going to be able to bring that childhood experience into the virtual world. It’s really going to bring sports games alive.

Could this be a little foreshadowing about what was discussed yesterday with the “innovative and new take on Madden”? It now appears that the statement actually does have to do with Madden 11 in some capacity. With a time frame being offered in reference to the new and innovative Madden when the yearly game is locked into a date that could be an indication of being Natal related. However that would conflict with how Natal is said to be used for brand new properties and not integrated into those that have already been released. The possibility is there for a Madden 11 created specifically for Natal.

It’s become clear that motion controls are well suited to individual sports games but not team sports games. So this could work for something like the career modes where a single player is controlled. What are your thoughts on a Project Natal based football offering?

Sounds about right

[killgod]

Re: EA CEO Speaks of an Innovative and New Take on Madden?

while it's possible for a mode in madden or version of madden with natal, there's not a chance in hell that they'd scrap the tradtional normal version just like that.

but if that is the case, it's not helping the gameplay any so i hope that's not where time and resources are going.


natal might end up being cool/fun, but that way to game will never replace the controller..no way!