Breaking Down Backbreaker

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  • DirtyJerz32
    All Star
    • Aug 2007
    • 7617

    #46
    Re: Breaking Down Backbreaker

    Originally posted by Blzer
    They'll get it back due to that marketing, though.

    You know that EA is in for a Madden commercial, though obviously they can very easily pay it off. The word needs to be thrown around to everybody, and everybody watches the Super Bowl.
    This. How many random people out there know about this game? I would bet good money that there arent' a lot of people other than OSers that know about it.

    They would do themselves well by putting out some kind of clip or something.

    This game reminds me of the Under Armor brand. Not a lot of people knew about it other than those schools that wore the brand. Then they started marketing and all of the sudden... Everyone knows about Under Armor.

    Just my .02
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    • TheWatcher
      MVP
      • Oct 2008
      • 3408

      #47
      Re: Breaking Down Backbreaker

      I doubt they have the budget for a Super Bowl commercial. This is not how you build a product from the ground up anyway.

      They need to build slow (which they will), create a strong foundation, and then build from there. If they market this properly on the net and do in-stores, they'll reach exactly who they're targeting without blowing their budget.

      Comment

      • CreatineKasey
        MVP
        • Sep 2007
        • 4897

        #48
        Re: Breaking Down Backbreaker

        Think Backbreaker should maybe attempt viral youtube style marketing on the web or something?

        I really think they can't afford the mass media outlets, especially given the risk of this release.

        Fortunately, if the game is rock solid it should sell well over a longer period of time. Think Halo 1 for the Xbox.
        Xbox Live Gamertag: CreatineKasey

        M - I - N - N - E - S - O - T - A

        Comment

        • Blzer
          Resident film pundit
          • Mar 2004
          • 42524

          #49
          Re: Breaking Down Backbreaker

          Originally posted by TheWatcher
          I doubt they have the budget for a Super Bowl commercial. This is not how you build a product from the ground up anyway.

          They need to build slow (which they will), create a strong foundation, and then build from there. If they market this properly on the net and do in-stores, they'll reach exactly who they're targeting without blowing their budget.
          Problem is, they're planning to release this game within months. They should have started doing this in September if they wanted to do that to people.

          YouTube would be a good place to go, but they really have to find a way to hit everybody with it.
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          • LingeringRegime
            Hall Of Fame
            • Jun 2007
            • 17089

            #50
            Re: Breaking Down Backbreaker

            Originally posted by allBthere
            good write up, except for this imo

            "With all of this hype surrounding Backbreaker, it better be a good game. Otherwise, another football game released during the Exclusivity Era will be added to the Wall of Shame"

            I've been following the game since it's inception. There is zero hype for this game. There are a handful of poster on their forum, and people here paying attention, but that's it. I don't think people should have their hopes too high, just get/rent the game with an open mind. I'm looking-forward to it and guess that I'll like it, but even with a 9/10 rating, it will not sell a million copies or even 500,000. This is niche and there is zero hype surrounding it.
            Totally agree.

            I also don't think that All-Pro Football belongs on the wall of shame. It is just disregarded, because it had no franchise mode and license.

            Perhaps the Madden Franchise belongs on the wall, with the exception of Madden 10 of course.

            Comment

            • polamalu82
              Rookie
              • Mar 2009
              • 269

              #51
              Re: Breaking Down Backbreaker

              Nfl Draft. Commercials during that shouldn't break the bank like the SuperBowl. The exact release date is unknown, but many speculate April 27th. That's why I say the Draft is the time for BB to advertise. Puts BB in peoples minds during a time when Madden 10 is stale and Madden 11 is months away. Perfect.

              Comment

              • TheWatcher
                MVP
                • Oct 2008
                • 3408

                #52
                Re: Breaking Down Backbreaker

                Originally posted by Blzer
                Problem is, they're planning to release this game within months. They should have started doing this in September if they wanted to do that to people.

                YouTube would be a good place to go, but they really have to find a way to hit everybody with it.
                Yeah, if the game is coming out in April then they need to be starting with their campaign this month. If they don't do that, then we can pretty much conclude that they're following in the footsteps of bad marketing/promotion with 2K Football.

                I kept hearing a rumor that some 2K marketing guys were working with the BackBreaker team. That might be why there were so many other rumors about 2K possibly being the publisher. If 2K marketing guys are involved, then you can look forward to a pathetic marketing effort that will do nothing but hurt the game's chances of success.

                Comment

                • TheWatcher
                  MVP
                  • Oct 2008
                  • 3408

                  #53
                  Re: Breaking Down Backbreaker

                  Originally posted by koshi
                  How would that have weakened their position? Doesn't make any sense.

                  So basically you're saying the NFL strong armed 2K Sports?

                  Or that 2K Sports was afraid it might influence any future chance of the NFL selling them the license???

                  They (2K Sports) must have a very weak legal team, because either of those cases shouldn't have stopped them.

                  If Backbreaker does allow you to edit all teams, etc. to recreate the NFL... And has reasonable success in terms of sales, don't be surprised to see someone come after them. Most likely EA, because they'd be the ones potentially losing sales.
                  Everything you're thinking there is the exact same stuff that popped up in my mind when I heard it. 2K wasn't worried about legality though. They were worried about leverage. What was explained to me later on by Anthony Chau was this:

                  The license was due to expire soon and they wanted to get back into the NFL game BADLY. 2K's fear was that if people can create a league that looks exactly like the NFL, it would make the NFL license less valuable. This devaluation would of course make the NFL angry and be less likely to cut a deal with 2K for the license when it became available.

                  Now, some of that is a valid concern. The problem is, the idea that they had a real shot at the license is the critical issue. I mean, there is nothing wrong with holding out a little for a possibility, but did anyone REALLY think EA/NFL wouldn't renew? I sure didn't. I was confidently certain that they would if EA was willing to put up the money. The NFL had no motivation to sign with anyone else, because they were getting their money (and a lot of it) direct from one source. EA of course did not want anymore NFL competition on the market (I love you guys over there, but we gotta put the cards on the table). It was a perfect set up for both parties.

                  Now, as far as having a deep editor that would allow someone to recreate the NFL. Legally, a company would not have any strong grounds to sue BackBreaker for that. The assets used to re-create are all in the hands of the end user. The company can't be sued based solely on what the end user does to re-create the NFL.

                  The only place BB would have legal trouble is if they openly encouraged users--in specifically certain terms--to re-create the NFL, which they wouldn't be dumb enough to do. Or, if they began hosting those assets created by the end user, and even then it would be a thin case because of the implied responsibility taken on by the end user. It would be one of those cases where they file the suit and it likely never goes to trial.

                  Comment

                  • roadman
                    *ll St*r
                    • Aug 2003
                    • 26339

                    #54
                    Re: Breaking Down Backbreaker

                    Originally posted by polamalu82
                    Nfl Draft. Commercials during that shouldn't break the bank like the SuperBowl. The exact release date is unknown, but many speculate April 27th. That's why I say the Draft is the time for BB to advertise. Puts BB in peoples minds during a time when Madden 10 is stale and Madden 11 is months away. Perfect.
                    That's about the time Madden is ramping up the marketing. They announce the Cover Athlete, they go to the draft, etc......

                    No reason BB can't advertise then, either. Just saying that is when Madden comes out pretty heavy.

                    Comment

                    • turftickler
                      Rookie
                      • Feb 2008
                      • 398

                      #55
                      Originally posted by Blzer
                      I think a 30 second commercial during the Super Bowl is a must if they're serious about hyping this game.
                      There is no way that EA Sports would allow that without. That would be a fight to the finish if BB suddenly got the lime light in a Super Bowl commercial.
                      http://truesimgamers.informe.com/forum/

                      Comment

                      • turftickler
                        Rookie
                        • Feb 2008
                        • 398

                        #56
                        Originally posted by TheWatcher
                        I think the hype he's referring to is from the gamers who are hyping the product. The number can be considered small by comparison to other products, but the fact that you see BB being proclaimed as the second-coming everywhere you go online in football gaming forums by people who've never played the game, is something of note.
                        And the fact that people from the games official forum site tell the friends that will tell their friends, and so on, I think word of mouth will pay dividends.
                        http://truesimgamers.informe.com/forum/

                        Comment

                        • polamalu82
                          Rookie
                          • Mar 2009
                          • 269

                          #57
                          Re: Breaking Down Backbreaker

                          Originally posted by roadman
                          That's about the time Madden is ramping up the marketing. They announce the Cover Athlete, they go to the draft, etc......

                          No reason BB can't advertise then, either. Just saying that is when Madden comes out pretty heavy.
                          Exactly my point. EA will be hyping Madden hard. This IMO will only help BB more. BB is supposedly coming out on the 27th of April, Madden is in August. People will see BB coming out and buy it because it's the only NEW football game to play. See my logic?

                          Comment

                          • Cryolemon
                            MVP
                            • Aug 2008
                            • 1669

                            #58
                            Re: Breaking Down Backbreaker

                            Originally posted by turftickler
                            There is no way that EA Sports would allow that without. That would be a fight to the finish if BB suddenly got the lime light in a Super Bowl commercial.
                            If Natural Motion had the money there is nothing EA could do to stop them. ANYONE who can afford it can buy an ad anytime they like. EA or the NFL would have no say in it, and if they tried NM could sue them for anti-competitive behaviour.

                            Comment

                            • roadman
                              *ll St*r
                              • Aug 2003
                              • 26339

                              #59
                              Re: Breaking Down Backbreaker

                              Originally posted by polamalu82
                              Exactly my point. EA will be hyping Madden hard. This IMO will only help BB more. BB is supposedly coming out on the 27th of April, Madden is in August. People will see BB coming out and buy it because it's the only NEW football game to play. See my logic?
                              Yeah, I see it, it just depends how they would market a NEW football game during NFL draft weekend.

                              I'm sure they already have their advertising dollars budgeted.
                              Last edited by roadman; 01-13-2010, 01:33 PM.

                              Comment

                              • bill2451
                                Banned
                                • Jan 2009
                                • 1123

                                #60
                                Re: Breaking Down Backbreaker

                                I think more than any other game in recent memory, a huge part of BB's success is going to be tied into what the big reviewers say about the game

                                if BB gets killed on the big websites, regardless of if it's justified or not, you can kiss sales goodbye... any potential word of mouth/viral spreading of the game will be greatly hampered by a few bad reviews

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