This year was a massive upgrade but it could be much better. I'd like to see first of all, accurate rotation in terms of the home team, not team with the best record. I think just more cutscenes (& postgame audio) would be great. Not sure how much goes into doing the cutscenes but that's my thoughts.
For the pre-game: start off with shots of the stadium & commentators talking about the game & matchup, then have both teams running onto the field, not just one, national anthem & flyover etc, then have players walking up to the coin toss & have the commisioner doing the toss then onto the game. Overall this could take a minute or two & be skippable up to the toss.
During the game on the sidelines have the media part of the field next to the benches & endzones filled up with photographers etc. Plus cheerleaders of course.
For halftime the actual show may be a bit of a challenge to integrate so just something little like both teams running to the lockers & the stage beginning to be built as Hammond's replacement throws to the studio. Normally I just choose an artist & do a playlist on my ipod anyway.
After the game it's the right idea what's in 10 but just more is needed, more scenes, more excitement, more noise & more time they take up.
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