Option A) Create a quality product that even ranks among the PS3 elites of the other genres (Final Fantasy XIII, God of War III, Gran Turismo 5, MLB The Show), then provide, for free, updates throughout the remaining months that will keep the consumer playing the game until the next installment.
Option B) Create an average product that slightly bests last year's effort and nickle and dime the consumer until you end up losing them forever.
Hm. I wonder which EA will pick.

Comment