I never understood this line of thinking.
All businesses try to make money, of course. Nobody is suggesting otherwise.
I think the problem is though, the route the company is taking to achieve its goals.
You have publishers that are all about cut-throat immediate/shrewd profits, and then you have those who are interested in building an industry-quality product, and letting word of mouth and long-term rapport with customers stimulate their revenue/profits.
Obviously the latter is what we the consumers should be 100% behind. Awkwardly though, we have people who are apologists for the former.