It's not the people trading the game in that hurts EA (and every video game publisher), it's the used game sales that is hurting the industry. Gamestop makes billions off of used game sales, and video game publishers want their cut they feel they rightly deserve.
As someone who will be interning at a video game developer this summer (and hopefully having a job at one thereafter), I fully understand the move. Blame EA all you want, but this is the direction the entire industry is headed.

, but you had to play with the default rosters that shipped with the game.
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