It wont effect the first season. when you get done with season 1 of the franchise and then start season 2 the players with D and F potential will lose A TON of ratings points and will be a lot worse in season 2 than in season 1, and that carries on each off season. It also means that young players wont develop much between season.
Again, for people using franchise to just play 1 season none of these things will be big issues.

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