someone correct me if I'm wrong, but this is what it seems like we know so far...
you can't take your team named Green Bay Packers online....but you can make that team for your offline games and franchise.
you can take your team named the GreenBay (one word) Packers online though....or GB Packers...
if you want your team colors and logos to be shown you have to add someone you play online as a "friend" and you will be able to see his NFL team and he will be able to see yours.
offline, it seems you can have whatever you want. correct full names and team names for your franchise...(which we didn't know before this preview)
online you need to add someone as a friend (if he isn't already) but you can quickly delete him as a friend after the game, if you choose.

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