In offline mode, In two franchise modes. You can create any team with their logos and uniforms. You can put any players on your team that you want.
In online mode, You have to be creative. You can still have for example, The Pats colors and uniforms. You can have the logo at midfield and in the end zone. You just have to word everything differently for your team name and players. Instead of The New England Patriots in offline, You'd be the N.E. Patriots or The New England Pats online. Your QB is Tom Brady offline but T.Brady online.
This is all stuff that can be worked with and is much better than the massive limitations in APF where you couldn't even name your team what you wanted. For example, If you wanted to create The New York Jets. You can do the colors and uniforms but you didn't have the capability to make the logo and there is a limited amount of names you can use. The New York Jets became the New York J's with some strange plane like logo on the helmet. You were also not allowed to edit the player names on every player on your roster like you can in Backbreaker.
The real limitation in Backbreaker's editing is the report that you can't edit your players rating or appearance. That sucks.
505 Sports and Natural Motion are small companies that can't afford to go into litigation and take on the Giant that is the NFL and EA sports. They did all this to cover themselves. They need to retain every resource that they can and they need to maintain every profit that they can. They can not afford to use any resources in battling the NFL.

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