Operation Sports Forums - View Single Post - Realistically, do you see the NFL ending the exclusivity deal?

beastwork · 05-03-2010, 08:36 AM

I haven't read all the comments, so sorry if i'm repeating.

The exclusivity deal will prove to be a success whether its renewed or not. EA had to pay a premium to lock other game studios out of the NFL license, but it will result in a generation of gamers that will only think EA when they think of football games. Even with open competition it will take a huge financial investment from a rival company to even attempt to make a dent in Madden's market share.

I'm sure Madden sales have not increased the way EA anticipated, but you can't think copying documents without say Xerox. You can't blow your nose without saying Kleenex. Got a boo boo on your knee? you grab a "Band Aid".

05-03-2010, 08:36 AM	#70
beastwork Banned OVR: 12 Join Date: Apr 2010	Re: Realistically, do you see the NFL ending the exclusivity deal? I haven't read all the comments, so sorry if i'm repeating. The exclusivity deal will prove to be a success whether its renewed or not. EA had to pay a premium to lock other game studios out of the NFL license, but it will result in a generation of gamers that will only think EA when they think of football games. Even with open competition it will take a huge financial investment from a rival company to even attempt to make a dent in Madden's market share. I'm sure Madden sales have not increased the way EA anticipated, but you can't think copying documents without say Xerox. You can't blow your nose without saying Kleenex. Got a boo boo on your knee? you grab a "Band Aid".