Enter Gus Johnson.
The crew at EA Sports wanted to do a major overhaul to the audio presentation in the game, and in doing so, signed the hippest, most electric play-by-play man in the booth. And by signing Gus Johnson to voice "Madden NFL 11" and beyond (along with Cris Collinsworth for color commentary), they are adding Johnson's signature style, catchphrases, and energy to every down of the game.
"You have to remember, when the 'Madden' series first started, we only had 500 lines of commentary," explains the game's audio designer, Ronnie Morales. "Today we have over 90,000 lines, so we wanted somebody who can deliver those iconic calls, those calls that give you chills, and Gus Johnson is the only guy out there right now who can deliver that type of experience."

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