I don't think it's a top priority either... maybe I should've quoted or referred to the post before yours, bigeast. Re-reading the train of thought, I can see how my response was a little confusing in that regard. My point in that reply is that the Knicks are doing fine in attendance which is the only thing that really matters, since merchandise, tv ratings, etc. aren't tied to a city. Lebron's Cavs jerseys (and Yao's Rocket jerseys since his name was brought up) aren't having any problem flying off the shelves now. The NBA does its job marketing the stars of the league no matter where they are. The only argument I can see with this is tv ratings in finals games if the big market teams are in them (for example, more eyes may be on the Knicks in the finals than the Cavs... but even that's questionable if Lebron's in the game).