Nice of them to admit it... and nice to hear they're re-building it from the ground up.
Considering the fact the Franchise Mode is not part of the in-game engine, it's somewhat ridiculous that they couldn't have had a 'dedicated team' re-building the entire mode starting during the development of Madden 10 (or 9, or 8, or...) while fixing the fundamentals of the gameplay concurrently.
Unfortunately, having 'a dedicated team' is something that should have been done long ago. I've never been a Madden-basher - I've bought it every year and play it a lot - but that is kind of ridiculous.

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