In a nutshell YES...exploits are "CHEESY" for sure but "CHEESY" play can also be prevalent in the game by simply playing the game unrealistically...A perfect example would be NBA Live 10...Shooting nothing but 3Pt shots or running the same play over and over and...
No game will ever be cheese proof...I think the most irritating thing for gamers is to watch a person play a game with no respect for the sport and watch the nonsense be rewarded...I personally don't care how anyone plays...I just hate to see the cheesy tactics be rewarded.
If a cat is running around the floor with one guy jacking up 3's or trying to get dunks off every trip down the floor and I'm running plays and offense and trying to tap into the fundamentals of solid realistic game-play I feel like the game should reward me for that...I think that's something most gamers want