[johnrice20022002]

Quote: Originally Posted by ODogg

I keep reading about this EA embargo for those who have the game early. Why? There is no competition to steal any ideas. I know I read that it's not necessarily because the game is bad, nor am I implying it, but if that isn't the reason then why do we have an embargo at all? Does anyone know?

First thought: Online Marketing.

By having us wait till the 9th and then get blasted with tons of usually positive first impressions, videos, audio etc., we become more infatuated with the product, directly leading to more purchasers when the 13th rolls around.

From a purely fiscal perspective, smart move by EA.