[zztrainv2]

Slightly different take: We all know that game companies alway use embargoes because this allows them to control information and eliminate potentially negative press. "This doesnt mean there is anything wrong with the game"

But that is the point. By keeping an embargo on each game, we never have a reason to think the game is bad or good. What it comes down is this. The potential benefit from positive impression is outweighed by the potential determent of negative impressions.