The problem is that many of the main sales are hard copy sales from stores like Walmart, Kmart, and the other stores. The moment that these companies transfer to the digital route is the moment that they lose a string arm of their sales. Most people still like the hard copies. If they go to digital, they have more control over the products which mean the price mainly. The price drops will be few and far between. Digital would be beautiful but these people are super greedy.