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Chris' Blog: Are Madden Sales Slipping?
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After posting a comment on Chris's previous story on Madden and CNBC, this thought popped into my head. Mainstream media wants gaming to fail. If you play a game, you aren't watching a TV show, and being counted in their advertiser's audience. Gaming has replaced hip-hop and rock-and-roll as being a scapegoat for what is "wrong" with society. There are few positive stories about gaming on TV, magazines, and newspapers. It's competition for them. If Madden's sales slip, that is an easy target. The establishment would love to see gaming die out as a fad, and a form of entertainment.Comment
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Re: Chris' Blog: Are Madden Sales Slipping?
After posting a comment on Chris's previous story on Madden and CNBC, this thought popped into my head. Mainstream media wants gaming to fail. If you play a game, you aren't watching a TV show, and being counted in their advertiser's audience. Gaming has replaced hip-hop and rock-and-roll as being a scapegoat for what is "wrong" with society. There are few positive stories about gaming on TV, magazines, and newspapers. It's competition for them. If Madden's sales slip, that is an easy target. The establishment would love to see gaming die out as a fad, and a form of entertainment.
Also, look at the advertising that Madden has..old spice, doritos, verizon. They may be the most heavily advetised game in development.Comment
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Re: Chris' Blog: Are Madden Sales Slipping?
MMChrisS 02:05 PM 08-23-2010
The evidence used was early price drops from retailers and weak pre-orders for the title. Not the most concrete evidence for sure, but far from the worst you could use.
The market sets the price, and on madden 11 market said "EA your game isn't worth $60". If they could sell every copy at $60 don't you think that they would? That's the fault of sales forecasters and pricing analysts over at EA. Someone missed the boat.Comment
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Whatever money was paid to EA for in-game advertising is lost ad revenue for the TV networks. Gaming gets reported on because the media will report on what is hip, hot, trendy, or otherwise newsworthy.Comment
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Actually it is pretty concrete. If the demand for your product isn't matching your forecast then you make a pricing change. If they sold Lamborghini for $50,000 don't you think the the streets would be flooded with Lamborghini?
The market sets the price, and on madden 11 market said "EA your game isn't worth $60". If they could sell every copy at $60 don't you think that they would? That's the fault of sales forecasters and pricing analysts over at EA. Someone missed the boat.
Sears had it for $50 at launch. It's back to $60.Comment
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Re: Chris' Blog: Are Madden Sales Slipping?
Actually it is pretty concrete. If the demand for your product isn't matching your forecast then you make a pricing change. If they sold Lamborghini for $50,000 don't you think the the streets would be flooded with Lamborghini?
The market sets the price, and on madden 11 market said "EA your game isn't worth $60". If they could sell every copy at $60 don't you think that they would? That's the fault of sales forecasters and pricing analysts over at EA. Someone missed the boat.Comment
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Re: Chris' Blog: Are Madden Sales Slipping?
I think it has a lot to do with the economy, because NCAA 11's sales are down compared to NCAA 10 and everybody says 11 is the much better game.
I know in NY, a lot of people don't have jobs, not many people can afford 60 bucks plus tax for a videogame right now.Comment
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Re: Chris' Blog: Are Madden Sales Slipping?
I decided to bump this thread rather than start a new one. I read several articles about Madden's strong sales through August, but haven't heard anything since. According to Vgchartz, here are sales numbers through 8 weeks.
Madden 11
306- 1,218,183
PS3-1,026,574
Wii- 143,909
Ps2- 141,705
psp- 114,194
Total= 2,644,565
Madden 10 through 8 weeks:
360- 1,260,243
PS3- 960,345
Wii- 136,172
PS2- 301,323
PSP- 147,323
Total- 2,805,406
I remember reading how Madden 10's sales were disappointing originally. Though 8 weeks, Madden 11 is underselling 10 by about 150,000 units. Now I realize this is the first year that online pass was sold and I expect Madden 11 is more profitable because of this, but I don't see how Madden 11 sales could be considered strong right now.Comment
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