The news is that they'll have fictional magazine covers, or possibly Sports Illustrated, to grace as your My Player character grows in notoriety. So, basically you're trying to surpass Jordan's off-court legacy or aura. It's a lot like Road to the Heisman mode in NCAA Football.
Including SLAM, HOOP or Sole Collector would make sense, if not now then in the future, since they're specific to the sport of basketball.