They did. Shift was developed by Slightly Mad Studios. Pretty much the entire team of the studio is made up of ex-SimBin guys from the golden SimBin days of GTR and GTR2. Since GTR2 many developers have left SimBin. The SimBin of today has little to do with the SimBin that developed the great Sims. SimBin now just throws up little interesting touring car sims with dated graphics. The guys that made SimBin great are all Slightly Mad now and they made Shift for EA.