FN3 sold 4 times as much as TW10 and FN4 sold about 2x (the drop can largely be attributed to the button debacle).
It may not be mentioned in focus groups...but if a company relies heavily on focus groups and not common sense evaluation of their product, then that is bad business. I know many people who no longer buy Tiger because it is stale and has a very poor career mode. And these people don't post on message boards.
It isn't a tough concept. You are asking consumers to buy Tiger Woods golf but they can't even use him in a career mode. It is baffling.