
It seems like when it rains lawsuits, it pours:
The suit says college athletes’ likenesses and even their jersey numbers are used in video games to generate millions of dollars, and the athletes are not compensated. Maze appeared in video games during the 2006, 2008, and 2009 basketball seasons. The suit against Electronic Arts Inc. says the NCAA requires athletes to sign a form each year giving up the right to their likeness that continues even after they graduate."
This suit joins other similar ones, such as Sam Keller's, which state the NCAA and EA are profiting off of college athletes without any compensation in return. As the New York Times has reported, this case is about much more than video games and could be a landmark case in rights management as well a firm test on the NCAA's claim that it's athletes are amateurs.
I'm not even going to try to prognosticate where these cases end up legally, as legal experts are divided themselves over what happens here. Instead, I think it's safe to say that if any college sports game isn't selling well, it's a product which is on the endangered list. On a practical scale that means NCAA Football will have to continue its success and the chances of seeing another college basketball game from any company at this point is quite low since no one could quite figure out the sales magic for that sport.
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