[Hova57]

Like the OP said these labels just confuse and hurt the general direction of the game. It just give the Marketing Dept ammo for something that isn't a real target. The marketing department doesn't really know the people they are selling too, nor do they care the perceived demographic is what they are shooting for. The dev. know who they want to make the game for because they fall into the same group of people. "People who want a good football game" That should be the label not hardcore or casual. Madden dev could save alot a sleep if they made a game for everyone giving different options for sim play, arcade play and so forth allowing the customization per sliders to fit. Madden 11 mantra wasn't necessary this year. But to show a perceived group that games could be played faster they went with it. I don't think it made a bit of difference on why who did or didn't buy the game.