Damn, u just went really old school. lol
I remember the days
but yea, its 2k strategy.
But they have such bad will with people over the baseball franchise, plus it sells like junk, which makes me think they should rethink the marketing strategy for this game.
Its different for the NBA game which has the fans wrapped around their finger. They could release a trailer and people would buy it.
This game? they need to turn it up a notch and try something different, give the fans way more then they expect.
for the final month i would do something called, Once A Day, All The Way.
Thy could put out a piece of info every day all the way to release.
Could be as something small as focusing on announcing changes down to a feature in franchise.