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Old 01-15-2011, 11:49 AM   #46
econoodle
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Re: MLB 2K11 Developer Insight #1 - Marketing Looks Back at MLB 2K10

Quote:
Originally Posted by DaveDQ
That's it in a nutshell for me. I know we are in times when information is so easily obtained, so the style in which 2K puts out info is odd to some, but there is a very unhealthy gaming culture these days that expects a great amount.

Gone are the days of me driving to the mall on release day and watching two TVs suspended from the ceiling in Babbages showing the most recent release. I can remember trying to persuade them to put different titles up there.

Damn, u just went really old school. lol

I remember the days

but yea, its 2k strategy.
But they have such bad will with people over the baseball franchise, plus it sells like junk, which makes me think they should rethink the marketing strategy for this game.
Its different for the NBA game which has the fans wrapped around their finger. They could release a trailer and people would buy it.

This game? they need to turn it up a notch and try something different, give the fans way more then they expect.

for the final month i would do something called, Once A Day, All The Way.
Thy could put out a piece of info every day all the way to release.
Could be as something small as focusing on announcing changes down to a feature in franchise.
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