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Old 02-03-2011, 06:48 PM   #8
PGaither84
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Re: EA posts massive quarterly loss; implications for Madden?

Quote:
Originally Posted by tazdevil20
It would probably benefit them to rid themselves of the exclusive license. It's too expensive, and it has not worked out for them as far as increasing sales. The bottom line, better quality (in any product) usually equals better sales. They should just quit the exclusive, save that money, reinvest some into madden making it better and be done with it. Exclusives are not necessary, the same people who follow Madden will buy it anyway. If it's a good game, the more frugal folks will buy it also. When there were multiple companies with the license, many folks would buy ALL of the games. I did that for a while, myself.
Actually the exclusive deal did increase their sales from a projected ZERO without the deal to what ever they have now.

I am sure EA would rather be where they are now with a football game than where Visual Concepts is with theirs.
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