You have a good point Justin, there really only two things that can happen with this and the two things you said makes the most sense. Maybe Activision sees it as the right time to invest in the sports genre, hence NASCAR. If you are gonna have a sports division under your umbrella, why not 2k sports. Activision is the only company outside of Microsoft and Sony that can match EA "check for check", but we'll see.. like the old saying goes, Stay Tuned...