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Old 02-15-2011, 03:53 PM   #237
LiquorLogic
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OVR: 9
Join Date: Aug 2010
Location: Philadelphia, PA
Re: EA/NFL Extend NFL Exclusive License by One Year to 2013

Quote:
Originally Posted by mestevo
It's the market. Nothing really replaced the PS2. To quote you, here, I'll bold the important part for you too.



Madden 2005:
PS2 4.46
XB 1.46
DS 0.25
Total: 6.17

(EA gets the exclusive license)

Madden 2006:
PS2 3.92
XB 1.54
PSP 0.74
360 0.64
GC 0.42
DS 0.12
Total: 7.38m

Note the YoY growth in Madden 06, after EA got the exclusive. So much for your theory.

Looking at todays figures, nothing has matched the PS2, the market is more fragmented. It's pretty simple, the market has changed, something that can be proven rather than the 'omg madden is bad ea can go to hell' yelling at the sky being done by many on this subject. Sales didn't pick up on other consoles as the PS2 fell off. Gamers got older, some of them picked up new systems, others moved on, and new ones were naturally brought into the fold.

Madden 11
360 2.27
PS3 1.82
Wii 0.51
PS2 0.39
PSP 0.34
Total: 5.33m

You also have Ultimate Team, the Facebook stuff, and other microtransactions funding this title.
If sales didn't pick up on new consoles and sales the PS2 fell off, what should that tell you ? They still make Madden for the PS2 ? PS2 still exists right ? Gamers get older and move on, but new gamers replace them, yet Maddens sales are lower when looking at the numbers you've provided.

If the market is changing, sales should stay the same, or increase, across all platforms. Based on the numbers you've shown, they haven't.

The market changing would only negatively affect a particular console's sales because sales are going toward other platforms. You've shown that Madden's sales are down across all platforms.
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