I'd love to see your analysis of the income Madden generates vs the licensing fees and how it relates to production costs of their other games and their successes and failures. That data is simply not available to come to that conclusion, so connecting the two is silly. It'd be easier to make an argument that a company losing money would be in bigger trouble if they jeopardized the success of one of their most popular brands. The simplest conclusion is likely true, and that's that EA and the NFL are comfortable with the current arrangement, especially with this recent amendment.
EA/NFL Extend NFL Exclusive License by One Year to 2013
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Re: EA/NFL Extend NFL Exclusive License by One Year to 2013
I'd love to see your analysis of the income Madden generates vs the licensing fees and how it relates to production costs of their other games and their successes and failures. That data is simply not available to come to that conclusion, so connecting the two is silly. It'd be easier to make an argument that a company losing money would be in bigger trouble if they jeopardized the success of one of their most popular brands. The simplest conclusion is likely true, and that's that EA and the NFL are comfortable with the current arrangement, especially with this recent amendment. -
Re: EA/NFL Extend NFL Exclusive License by One Year to 2013
The whole COD thing is a silly comparison. They don't have a lock on making FPS games. In fact, if any field of gaming is an open playing field, it's FPS shooters.
The exclusive thing with EA and the NFL really frustrates me. The main reason being is EA (and the NFL for that matter) completely overlook and care less about how we see this as a negative. And with that comes the blatant hype and gushing they do every year about how wonderful Madden is etc.
Madden isn't wonderful. It's by far one of the worst showings in sports gaming this generation. They have offered nothing to the gaming culture that says, "Wow, that is innovative and worthwhile." But that doesn't matter. They have what they want.
It just doesn't matter anymore.Being kind, one to another, never disappoints.Comment
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Re: EA/NFL Extend NFL Exclusive License by One Year to 2013
It is true. EA lost $677 million in fiscal year 2010, compared to a loss of $1.088 billion in fiscal year 2009. Fiscal 2011 will be out next quarter -- we'll see if it's 3 years in a row that EA posts HUGE annual losses. My guess is they will.
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Wow. This is bad for business and really bad for the gamers. While I am not surprised by this, I am saddened by it. I hope that we get another NFL style football game soon. At least give us an option. Oh well, more pressure for Madden 12 to deliver a strong game.“What’s better than one billionaire? 2.....”Comment
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