EA/NFL Extend NFL Exclusive License by One Year to 2013

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  • mestevo
    Gooney Goo Goo
    • Apr 2010
    • 19556

    #241
    Re: EA/NFL Extend NFL Exclusive License by One Year to 2013

    Originally posted by EddieV
    EA's shareholders aren't going to continue to accept hundreds of millions of dollars of loss every quarter -- sooner or later, current management will have to start showing some profit, or else they'll be out on the street. No telling whether new management would make the same decision to overpay for the exclusive license.
    I'd love to see your analysis of the income Madden generates vs the licensing fees and how it relates to production costs of their other games and their successes and failures. That data is simply not available to come to that conclusion, so connecting the two is silly. It'd be easier to make an argument that a company losing money would be in bigger trouble if they jeopardized the success of one of their most popular brands. The simplest conclusion is likely true, and that's that EA and the NFL are comfortable with the current arrangement, especially with this recent amendment.

    Comment

    • JayD
      All Star
      • Mar 2004
      • 5457

      #242
      Re: EA/NFL Extend NFL Exclusive License by One Year to 2013

      well on the plus side it is only one more year.

      Comment

      • Rostee F
        Rookie
        • Feb 2010
        • 147

        #243
        Re: EA/NFL Extend NFL Exclusive License by One Year to 2013

        Another year without competition! It´s a shame, but only money counts, plain and simple! Sold my Madden 11 today and got back to the only great NFL video game

        Comment

        • EddieV
          Banned
          • Jan 2011
          • 66

          #244
          Re: EA/NFL Extend NFL Exclusive License by One Year to 2013

          Originally posted by mr janny
          Even with declining sales, Madden is still profitable for EA.
          How do you know that? EA had a $330 million loss last quarter.

          Comment

          • DaveDQ
            13
            • Sep 2003
            • 7664

            #245
            Re: EA/NFL Extend NFL Exclusive License by One Year to 2013

            The whole COD thing is a silly comparison. They don't have a lock on making FPS games. In fact, if any field of gaming is an open playing field, it's FPS shooters.

            The exclusive thing with EA and the NFL really frustrates me. The main reason being is EA (and the NFL for that matter) completely overlook and care less about how we see this as a negative. And with that comes the blatant hype and gushing they do every year about how wonderful Madden is etc.

            Madden isn't wonderful. It's by far one of the worst showings in sports gaming this generation. They have offered nothing to the gaming culture that says, "Wow, that is innovative and worthwhile." But that doesn't matter. They have what they want.

            It just doesn't matter anymore.
            Being kind, one to another, never disappoints.

            Comment

            • ryan36
              7 dirty words...
              • Feb 2003
              • 10139

              #246
              Re: EA/NFL Extend NFL Exclusive License by One Year to 2013

              Originally posted by EddieV
              Then how do you explain EA, which hasn't had a profitable quarter in years?
              First off, I don't know that's true, but Madden is a profitable entity, but would be more so without the license

              Comment

              • JJT
                Pro
                • Mar 2010
                • 806

                #247
                Re: EA/NFL Extend NFL Exclusive License by One Year to 2013

                This is good news for me

                Just saved me another $75

                *plays the show during football season.... again*

                Comment

                • pf8363
                  Pro
                  • May 2006
                  • 652

                  #248
                  Re: EA/NFL Extend NFL Exclusive License by One Year to 2013

                  ARE YOU KIDDING ME!!!!!!
                  will not change this until a buffalo team wins a championship.

                  - started 11/15/08

                  Comment

                  • EddieV
                    Banned
                    • Jan 2011
                    • 66

                    #249
                    Re: EA/NFL Extend NFL Exclusive License by One Year to 2013

                    Originally posted by ryan36
                    First off, I don't know that's true, but Madden is a profitable entity, but would be more so without the license
                    It is true. EA lost $677 million in fiscal year 2010, compared to a loss of $1.088 billion in fiscal year 2009. Fiscal 2011 will be out next quarter -- we'll see if it's 3 years in a row that EA posts HUGE annual losses. My guess is they will.

                    Find in-depth gaming news and hands-on reviews of the latest video games, video consoles and accessories.

                    Comment

                    • bigsmallwood
                      MVP
                      • Aug 2008
                      • 1474

                      #250
                      Wow. This is bad for business and really bad for the gamers. While I am not surprised by this, I am saddened by it. I hope that we get another NFL style football game soon. At least give us an option. Oh well, more pressure for Madden 12 to deliver a strong game.
                      “What’s better than one billionaire? 2.....”

                      Comment

                      • raz77
                        Rookie
                        • Jun 2008
                        • 106

                        #251
                        Re: EA/NFL Extend NFL Exclusive License by One Year to 2013

                        If EA keeps having trouble then maybe someone will just come in and outbid them. Heck, after playing Pure I'm curious to see what Disney could have done with the license.

                        Comment

                        • treq21
                          Banned
                          • Mar 2005
                          • 419

                          #252
                          Oh well, its two years since I bought madden...I guess my football gaming days are over. It was a nice run, but I just cant take madden anymore. Too repetitive.

                          I'll check in when 2014 rolls around.

                          Comment

                          • matt8204
                            MVP
                            • Sep 2008
                            • 1164

                            #253
                            It is what it is at this point. Great deal from a business standpoint, not so great for consumers.
                            New Jersey Devils- 1995, 2000, 2003

                            New York Giants- 1927, 1934, 1938, 1956, 1986, 1990, 2007.

                            PSN ID- matt8204

                            Comment

                            • Bull_Dozer
                              Rookie
                              • Apr 2010
                              • 247

                              #254
                              And football gaming fans get **** on again.

                              Comment

                              • gman2774
                                MVP
                                • Mar 2004
                                • 1071

                                #255
                                The phrase EA Madden and next-gen consoles used in the same sentence scares me. They haven't been able to produce a good version on current-gen systems. I wonder if they'll take the monumental steps bacwards on next-gen that they took last time around??

                                Comment

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