Good point, but that may be a case of the NCAA over-valuing their bball product. Nobody cares about college hoops until March Madness anyway, and College hoops games were never really that popular as far as I can remember. I've been playing sports games for as long as I can remember, and I, or anyone else I knew, never gave crap about a college hoops game.
I know there was a College hoops game a few years ago, but before that, growing up, I don't even remember any college hoops games.