EA/NFL Extend NFL Exclusive License by One Year to 2013
Collapse
Recommended Videos
Collapse
X
-
Re: EA/NFL Extend NFL Exclusive License by One Year to 2013
They already tried that in 2005 and it wasn't working.
An ex-EA employee was already quoted in this thread. The NFL was making less money with multiple licenses vs giving a company with exclusivity.
The NFL will opt to take the more money deal vs multiple licenses.Comment
-
Re: EA/NFL Extend NFL Exclusive License by One Year to 2013
It's not a monopoly.A certified class calls it a monopoly. We'll see who's right on that soon enough.
"The class-action lawsuit against Electronic Arts, makers of the popular Madden video game franchise, may continue, ruled US District Court Judge Vaughn Walker when he certified the class-action lawsuit late in December 2010. The lawsuit alleges EA established agreements with the National Football League (NFL), The NFL Players Union, Arena Football League and the National Collegiate Athletic Association (NCAA), that drove competition out of the market and prevented new competitors from entering."
http://www.suite101.com/content/madd...#ixzz1E8Nlos3u
While I am all for competition. Telling people who they can or can't sell their intellectual property to is a dangerous precedent IMO. If I own a company I sure don't want the government telling me how to do business or who to do business with. I am sure you wouldn't either.
That class action lawsuit has like zero traction. I would be shocked if anything comes of it.Comment
-
Re: EA/NFL Extend NFL Exclusive License by One Year to 2013
My guess is the legal uncertainties had at least something to do with the 1 year term of the extension. No reason for the NFL and EA not to do a 4 or 5 year extension otherwise. A year from now we should have a better idea of where the EA-NFL deal stands from a legal standpoint.I doubt any of the lawsuits, including the American Needle case, breaks up any exclusive license that they NFL has currently awarded. Our only hope is that the precedent set by the case in American Needle discourages the NFL from awarding exclusive licenses, or EA decides that an exclusive license, since it hasn't increased their sales, isn't worth it anymore.Comment
-
Re: EA/NFL Extend NFL Exclusive License by One Year to 2013
No you're wrong the 1 year extension has to do with a potential lockout and a lackluster year for sales.My guess is the legal uncertainties had at least something to do with the 1 year term of the extension. No reason for the NFL and EA not to do a 4 or 5 year extension otherwise. A year from now we should have a better idea of where the EA-NFL deal stands from a legal standpoint.Comment
-
Re: EA/NFL Extend NFL Exclusive License by One Year to 2013
Plus I think when 2K sold NFL2K5 for $19.99 out of the gate, didn't that really piss off the NFL? I could be wrong, but I thought they did get upset since it came off as their brand was being cheapened at $20.Comment
-
Re: EA/NFL Extend NFL Exclusive License by One Year to 2013
Actually, if you call surviving EA's motion to dismiss, and defeating EA's attempt to prevent a class from being certified, a success -- then I'd say it does have traction. Our courts are just slow moving...give it a bit more time and it will be in the news again.Comment
-
Re: EA/NFL Extend NFL Exclusive License by One Year to 2013
It's my understanding that EA is currently paying approx twice as much per year as the league used to earn from all of it's videogame licensees combined. Imo that alone pretty much rules out the NFL ever returning to a multiple licensee setup. If EA were to decide at some point in the future that 200% is simply too much, it's likely that the league would counter by offering exclusivity at a reduced rate.Why wouldn't the NFL award a non-exclusive license if their were no other options ? If EA decided that they didn't want to pay for it anymore, and no one else did, then the NFL either generates no revenue from video games, awards a cheaper exclusive license, which wouldn't make any sense, or awards multiple licenses ( at a cheaper price) to make up the difference.Comment
-
Re: EA/NFL Extend NFL Exclusive License by One Year to 2013
The one year deal was basically a compromise in the face of a potential NFL work stoppage.My guess is the legal uncertainties had at least something to do with the 1 year term of the extension. No reason for the NFL and EA not to do a 4 or 5 year extension otherwise. A year from now we should have a better idea of where the EA-NFL deal stands from a legal standpoint.Comment
-
I would just like them to make madden for the PC again. Thats all, come on EA make it happen..
Comment
-
Re: EA/NFL Extend NFL Exclusive License by One Year to 2013
That really means little. Is their precedent for this?
I get the desire for people to want this to happen. But believing in these lawsuits amounts to little more than wishful thinking.Comment
-
Re: EA/NFL Extend NFL Exclusive License by One Year to 2013
I understand that's the perception. Why do you think EA has refused to comment or answer any questions about the extension? And, if the deal is working out so great for both sides, why didn't they re-up it for 3 or 4 years like last time? It's just my guess, but I think the uncertainties of all the pending litigation had at least something to do with it. Again, we should have some more answers on that stuff in another year.Comment
-
Re: EA/NFL Extend NFL Exclusive License by One Year to 2013
That, and the fact that it cut into the amount the league earned in licensing fees:
The old deals were based on sales figures, the current deal is a flat fee up front.Originally posted by DrJonesIn the "olden days", the 3 companies paid the NFL/PA a royalty per unit sold, at roughly 10%. Let's say the total football market is about 6 million units. 6 million x $60 x 10% = $36M annually to the NFL. The current EA deal with the NFL pays them between $60M-$70M per year, regardless of units sold.Last edited by coogrfan; 02-16-2011, 01:57 PM.Comment

Comment