I don't know how much of the menu navigation you got to do in your hands-on, but there should have been an options menu at some point where "vertical" and "horizontal" 'First Person' view could be selected (provided there is an option for vertical... we already know it has "horizontal" based on the video shown at GamerAccess.com).
BTW, in the GamerAccess.com video interview with Mike DeVault, Mike is demonstrating the Move swing with first person view, and he is actually set up to show the condition I'm trying to avoid. Notice that he is swinging the Move toward the screen (his left hip is facing the screen as if he's hitting an imaginary ball at it), yet the clubhead movement on the screen is 90 degrees out of phase with his physical movement. This was very disorienting to me the time I played my friend's Wii version of TW 11. I showed him how to go in and change it to "vertical", so that now, the virtual golfer's feet are aligned bottom to top on the screen, making them and thereby your swingpaths match direction.
I really hope EA Sports didn't miss putting this option in the PS3 version. It made a huge difference in the quality of immersion I personally sensed in the Wii version.