[LiquorLogic]

Quote: Originally Posted by roadman

I see what you are saying, but respectfully disagree. I just don't see the NFL and EA breaking up their partnership from the past 7 yrs. (9 yrs at the end of the license) Instead of paying $400 million for the license, maybe the pay 200 million for that same license. That makes the NFL happy and EA happy they can stole away 200 million for production. I like your idea, but my gut is telling me that Madden and the NFL will be in it for the long haul.

There's really no value in an exclusive partnership for EA anymore. There won't be any competitors, viable ones anyway, so EA has no one to freeze out. The NFL is going to have to take what EA is willing to give.