[kjcheezhead]

Quote: Originally Posted by roadman

And now we are back to ground 0. Why would EA risk another company taking even a small chunk out of their profits?

There would be hundreds of millions saved by doing away with an exclusive license. That alone would make up for a small chunk of sales lost. Also these possible lost sales wouldn't even be a threat for at least 2-3 years after the license expires and then it would only happen if the new game could top Madden's name recognition and 9 year head start.